Wilma Rodrigues is the founder and CEO of Saahas Zero Waste (SZW), a social enterprise committed to implementing holistic zero-waste solutions across India. She is a former journalist with the Times of India group and BusinessWorld Magazine. Following the release of Municipal Solid Waste Rules in 2000, she set up the NGO Saahas in 2001 and then a business model SZW in 2013 which now manages around 100 tonnes of waste per day. It brings together Nature, People, and Technology so that waste is managed in a manner where up-to 98% of waste is diverted from a landfill and maximum resources are recovered.