Neetu Sam, an engineering graduate, started her journey as a solo-woman traveller in 2017 with no route map but to explore and learn from whatever came her way. Different cultures, lifestyles, foods, and architecture fuelled the inspiration to click and create art. With no knowledge of social media, she put up her work online. Thus was born ARTIJORI, her young brand which translates traditional handicrafts into contemporary products for the modern consumer.