Pogula Ganesham, a distinguished former officer of the Indian Army, holds engineering and MBA degrees, and expertise in Armoured Fighting Vehicles. He was awarded the Vishisht Seva Medal in 2005 for his distinguished service in the army. Post-retirement, he founded “Palle Srujana” in 2005 to promote grassroots creativity and traditional knowledge through quarterly Chinna Shodha Yatras and grassroots innovation initiatives. Through Palle Srujana he has supported over 500 innovators, facilitated numerous recognitions including President’s Awards and international honours, and has developed a model for "Grassroots Entrepreneurship," contributing to a turnover of Rs 18 crores from 2018-2023. His work has impacted over 10 lakh families.