Rama Bijapurkar

Rama Bijapurkar is a sought-after business advisor, passionate ‘people’ researcher, and prominent independent director on India Inc.’s boards. She has been a visiting faculty at the Indian Institute of Management, Ahmedabad (IIMA) for over two decades, and a dominant voice in the media on business and policy issues. Her widely acclaimed books on the Indian consumer market include We Are Like That Only: Understanding the Logic of Consumer India (2007), Customer in the Boardroom?: Crafting Customer-Based Business Strategy (2012), and A Never-Before World: Tracking the Evolution of Consumer India (2013). Lilliput Land: How Small is Driving India’s Mega Consumption Story (2024) is her latest publication.