Rohit Naag has an MBA from Insead and a Master’s Degree from Duke University and worked in the US, Europe, and Asia. After returning to India, he discovered the wealth of Indian crafts but also noticed that the artisanal products available in the markets often failed to showcase the rich history of these heritage crafts, and were not in sync with contemporary sensibilities. He founded Nolwa to bridge the gap and make heritage crafts relevant in contemporary contexts, through unique design interventions.