Atika Amjad director Strategy and Execution brings the gallery her business journalism skills to exhilarate the gallery’s growth. She encouraged mass participation of young artists in a concept called Nano art which revolutionized the art market by providing affordable art to first- time art buyers. She initiated The Children’s Fine Art
Gallery to promote art in schools. Apart from introducing Gallery Tours, Art Exhibitions and Workshops for the regular schools, a major art project called Jumbish was launched for Affordable Private Schools. Teachers were trained in arts and as a result of which 4000 creative minds were nurtured. Via the gallery’s creative art projects the students paint their blank canvasses into a rosy future.